基本信息 General Information

Diageo 是全球酒精饮料的领导者，用用200多个烈酒和啤酒品牌。该公司在近180个国家开展业务，雇佣30000+员工。该公司的产品组合包括业内一些知名和最受欢迎的品牌，如尊尼获加、吉尼斯、Tanqueray、和百利等。该公司的战略重点是优质饮料，这是最具活力和最令人兴奋的消费品类别。

Diageo is a global leader in alcoholic beverages, boasting over 200 brands across spirits and beer. The company has a significant presence worldwide, with operations in nearly 180 countries and employing over 30,000 individuals. Diageo's portfolio includes some of the most well-known and beloved brands in the industry, such as Johnnie Walker, Guinness, Tanqueray, and Baileys, among others. The company's strategy focuses on premium drinks, which represents the most dynamic and exciting consumer products category.

商业模式 BUsiness Model

Diageo 经营酒精饮料，专注于高端饮品。该公司的商业模式围绕着各种酒精饮料的开发、生产、分销和营销。

Diageo operates in the alcoholic beverages industry, focusing on premium drinks. The company's business model revolves around the development, production, distribution, and marketing of a wide range of alcoholic beverages.

商业活动 Business Activities

Diageo 的活动涵盖酒精饮料行业的整个价值链，包括研发、品牌、生产、分销和营销。该公司致力于可时许发展和负责人的酒精引用，其通过其“社会2030：进步精神”计划创造一个更具包容性和可持续性的世界。该计划包括向10亿人传达节制饮酒的信息，在所有业务中100%使用可再生能源，并在2030年钱实现50%的女性领导。

Diageo's activities span the entire value chain of the alcoholic beverages industry, including research and development, branding, production, distribution, and marketing. The company is committed to sustainability and responsible drinking, aiming to create a more inclusive and sustainable world through its "Society 2030: Spirit of Progress" plan. This plan includes reaching 1 billion people with messages of alcohol moderation, using 100% renewable energy across all operations, and achieving 50% representation of women in leadership roles by 2030.